The value of transmedia consulting
In today's marketplace, broadening your horizons and extending your reach to new audiences and new heights are vital steps in securing a long and happy life for your stories. Yet this process invariably leads to venturing outside familiar territory... and we'll be the first to admit that doing so is no easy task.
Everyone knows the difficulties and disappointments of working outside their comfort zone. How often have you heard bad ideas from vendors, simply because they lacked the creativity to grasp your needs and produce valid solutions on their own? And how many times have you been excited about a seemingly great idea... only to learn that it’s too hard, too expensive, or beyond the limitations of your medium?
Working alongside a transmedia consultant avoids these common pitfalls of brand development. Sure, we can still debate the right motivations for a character. And yes, we'll still brainstorm till the sun comes up. Yet the 21st century storyteller is required to do more than simply tell a good story.
To earn and sustain your audience, you must develop an entire world around your story... a complex, multi-faceted experience that reaches out to fans wherever they reside, draws them deeper into the world you've created for them, and feeds them a constant stream of specialized entertainment that encourages them to stay a while.
Here at Quixotic, we act as more than your guide into the transmedia space. We become your architect — building, fortifying, and exploring the world around your ideas. We develop and produce your stories in a way that organically fosters growth across multiple mediums. We create those invaluable "entry points" for fans to access your world. And with every door you open, we add another layer to your world: texturing characters, expanding mythologies, pushing boundaries... each new element enriching the depth, appeal, and accessibility of the overall experience.
Together, our collective efforts construct the framework for your brand — the world of possibilities that constantly revolves around your central idea. The more dynamic the approach, the more that brand expands. And the more energy fed into that brand, the brighter it shines... raising your visibility and increasing the odds of getting noticed and capturing the hearts and imaginations of your audience.
So whether you are crafting a new story or elevating a successful franchise to new heights, Quixotic is here to spread the message that the business of storytelling is changing. We are no longer simply telling stories...
We are building worlds.
Click on the steps above to learn more about how we can help you.