How can a transmedia consultant help me?

Regardless the format, situation, or step in the process... there is one universal truth in this industry: a good story can always use a friend.  So while every scenario is different, we usually find a way to help during one or more of the following steps in the creative process: development, production, promotion, and management.

Development: Your most important steps in developing a successful transmedia brand are your first.  So as you begin to build your brands from the ground up, welcome us into your creative process as you:

• Build transmedia strategies that plot the launch, expansion, and overall trajectory of your brands across multiple mediums;
• Pinpoint new projects for acquisition;
• Analyze and redevelop your brands to maximize their transmedia potential;
• Rebrand and reverse engineer your Film and TV projects for other mediums;
• Develop your ideas at the conceptual stage;
• Flesh out the world, vision, and mythology of your brands;
• Package your projects with industry talent and outside vendors;
• Produce brand materials (i.e. proposals, pitch bibles, sales presentations, brochures, websites, etc.) to attract buyers or licensees;
• Design "buzz-worthy" marketing / advertising campaigns around your brand.

Production: Sure, it’s fun to brainstorm blue-sky concepts in the boardroom... but eventually you will need to actually execute one of those bright ideas.  And so we pride ourselves as a comprehensive turn-key solution and your one-stop shopping destination for any and all of your production needs.

Through Quixotic, you gain access to our extended family — a vast array of industry pioneers and quality vendors in every facet of the industry: writers, editors, illustrators, publishers, producers, animation houses, production crews, creative marketing firms, graphic designers, application developers, gaming and social media experiences, augmented reality... the works.  We’ve even secured a first-look publishing pipeline with Archaia, enabling us to print and distribute original and licensed titles in the direct and book trade markets with the award-winning publisher of comic books and graphic novels in the US.  

Promotion: The time your brand is allotted to garner an audience is dwindling by the day.  As soon as you hit that pavement, you must exploit every second and coordinate a multi-faceted campaign, casting a wide net across multiple mediums in the hopes of drawing enough fans into your world.

In today’s digital world, the traditional techniques are no longer effective.  Buying billboards, bus signs, and full-page ads are not going to cut it.  Especially when targeting the ADD, tech-obsessed demographic of 12-35 year-old male and female consumers with disposal income (otherwise known as “our bread and butter”), you need something smart that speaks directly to them.

With our help, we can coordinate an array of buzz-building stunts all working together to create pre-awareness around your brand.  Tie-in books and graphic novels, websites, social media experiences, podcasts, original online content, smart phone applications, augmented reality stunts... the opportunities are not only endless, but also cost a fraction of the traditional tricks of the trade.

Yet once you've made your big splash, the work is far from over.  Now the fun part is providing the guidance and attention your brand needs to grow.  In your primary medium, we can inject new life into your world with energizing ideas and fresh talent taking your brand in new, exciting directions.  More importantly, we can maximize your exposure in other mediums, expanding your reach via strategic partnerships, spin-offs, tie-ins, and clever campaigns.  This way, you can continue feeding your hungry fanbase with a steady stream of specialized content made just for them.

Management:  Maybe you’ve been waiting for years to develop that graphic novel or redesign your website.  Or perhaps you’ve commissioned your dream project or crucial marketing campaign, only for approvals to pile up when no one can manage and streamline the workload.  Either way, though you're committed to making the right decision... you simply don’t have the time or energy to put it off.

In order for a truly great project to succeed, sometimes all you need is help from a dependable and resourceful friend.  In these scenarios, we can provide a freelance project manager: overseeing the production process, attending the meetings, coordinating the schedules, maintaining the budgets, routing the approvals... essentially becoming an additional member of your team.  So while we shoulder the grunt work and destroy our social lives, you can finally enjoy the creative process as you sit back and watch your great ideas come to fruition.

These business models are just a few of the many ways that Quixotic can become an invaluable part of your business.  To learn more about how we can help you, contact us today!

Any more questions about transmedia?  It's okay... don't be shy.

Q: “When you say transmedia, you mean... what again?”
Q: “Why do I need a transmedia consultant?”
Q: “What is a transmedia brand strategy?”
Q: "What does 'reverse engineering' mean?"