How can a transmedia consultant help me?
Development: Your most important steps in developing a successful transmedia brand are your first. So as you begin to build your brands from the ground up, welcome us into your creative process as you:
Through Quixotic, you gain access to our extended family — a vast array of industry pioneers and quality vendors in every facet of the industry: writers, editors, illustrators, publishers, producers, animation houses, production crews, creative marketing firms, graphic designers, application developers, gaming and social media experiences, augmented reality... the works. We’ve even secured a first-look publishing pipeline with Archaia, enabling us to print and distribute original and licensed titles in the direct and book trade markets with the award-winning publisher of comic books and graphic novels in the US.
In today’s digital world, the traditional techniques are no longer effective. Buying billboards, bus signs, and full-page ads are not going to cut it. Especially when targeting the ADD, tech-obsessed demographic of 12-35 year-old male and female consumers with disposal income (otherwise known as “our bread and butter”), you need something smart that speaks directly to them.
With our help, we can coordinate an array of buzz-building stunts all working together to create pre-awareness around your brand. Tie-in books and graphic novels, websites, social media experiences, podcasts, original online content, smart phone applications, augmented reality stunts... the opportunities are not only endless, but also cost a fraction of the traditional tricks of the trade.
Yet once you've made your big splash, the work is far from over. Now the fun part is providing the guidance and attention your brand needs to grow. In your primary medium, we can inject new life into your world with energizing ideas and fresh talent taking your brand in new, exciting directions. More importantly, we can maximize your exposure in other mediums, expanding your reach via strategic partnerships, spin-offs, tie-ins, and clever campaigns. This way, you can continue feeding your hungry fanbase with a steady stream of specialized content made just for them.
In order for a truly great project to succeed, sometimes all you need is help from a dependable and resourceful friend. In these scenarios, we can provide a freelance project manager: overseeing the production process, attending the meetings, coordinating the schedules, maintaining the budgets, routing the approvals... essentially becoming an additional member of your team. So while we shoulder the grunt work and destroy our social lives, you can finally enjoy the creative process as you sit back and watch your great ideas come to fruition.